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UX Roundup: UX vs. UI, UX Myths, & Design for the Visually Impaired

By Lee Steely

VM Weekly Roundup #thisweekineverything Welcome to our industry news roundup, where the rubber meets the roadmap. UX vs. UI Design UX vs. UI Design: It’s Complicated, But Important to Understand UX (User Experience) design and UI (User Interface) design are often talked about almost interchangeably, and that can make it hard to grasp the differences […]

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Facebook Roundup: Omnichannel & a B2B Setback

By Lee Steely

VM Weekly Roundup #thisweekineverything Welcome to our industry news roundup, where the rubber meets the roadmap. Digital Duopoly Google & Facebook to Grab 60% of Digital Ad Spend in 2017 Call it a duopoly: Google and Facebook are now poised to rake in 63% of all digital marketing ad spend in 2017, beating earlier projections. […]

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Video SEO, Minimalist Design, & Shoppable Media

By Lee Steely

VM Weekly Roundup #thisweekineverything Welcome to our industry news roundup, where the rubber meets the roadmap. Video & SEO Why Video Should Be Part of Every SEO Campaign Video ads are on the rise, but most businesses are still grappling with how and why to incorporate them. This case study roundup gives several examples of […]

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Retail Retargeting, SEM, & Embarrassing Apps Gone Right

By Lee Steely

VM Weekly Roundup #thisweekineverything Welcome to our industry news roundup, where the rubber meets the roadmap. Brick-and-Mortar + Online Facebook Tests Targeting Ads to People Who Visited Brands’ Brick-and-Mortar Stores The retail world has been in a shake-up for more than a decade now with the rise of online shopping, and omnichannel–the marrying of brick-and-mortar […]

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Personalization Goes Worldwide & Questions from Maps

By Lee Steely

VM Weekly Roundup #thisweekineverything Welcome to our industry news roundup, where the rubber meets the roadmap. Web Personalization Startup Raises 6.4M to Bring Website Personalization to the Rest of the Internet Startups and their investors continue to pour cash into furthering machine learning algorithms for web personalization, and LiftIgniter’s mission adds to the future-web evangelist […]

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Bad Ads’ Last Stand & The End of Empty Clicks

By Lee Steely

VM Weekly Roundup #thisweekineverything Welcome to our industry news roundup, where the rubber meets the roadmap. Bad Ads Check Your Inbox: Google Warns Publishers Serving Annoying Ads We were warned: Google announced at the end of 2016 that it would begin penalizing websites with “highly annoying, misleading, or harmful” ads, and with a recent mass-send […]

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Join Us for “Hungry for More,” Atlanta Food + Marketing Event

By Lee Steely

If there’s one thing all Atlanta locals can agree on, it’s this: we take our food seriously. That’s why, as Atlanta Chapter leaders of Online Geniuses, one of the fastest-growing vetted marketing communities online, we’re inviting some of our favorite local food luminaries to mingle and marinate with these talented marketing minds. Come out to […]

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The Millennial Marketing Mantra & Video Platforms Bonanza

By Lee Steely

VM Weekly Roundup #thisweekineverything Welcome to our industry news roundup, where the rubber meets the roadmap. Target Demo: Millennials Millennials to Brands: Make Me Look Good Millennials! Can’t live with ’em, can’t…stop being one, for many in our staff (and we’re very, very sorry for all the generational thinkpieces). As tired as we all may […]

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How to Play the Accordian Nav & Google Gets Less Personal

By Lee Steely

VM Weekly Roundup #thisweekineverything Welcome to our industry news roundup, where the rubber meets the roadmap. Ad Personalization: Google Will Stop Scanning Your Gmail Messages to Sell Targeted Ads Ad personalization is one of the hottest and most-talked-about digital marketing tactics today, but Google’s latest announcement may signal a much-needed check on marketer enthusiasm towards […]

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Voice Search Booms & What Gen Z Can’t Live Without

By Lee Steely

VM Weekly Roundup #thisweekineverything Welcome to our industry news roundup, where the rubber meets the roadmap. Voice Search: Voice Enabled Speaker Usage to Grow Nearly 130% This Year Fans of voice-enabled tech, take note: 2017 is the year voice-enabled devices are projected to really take off with the average user. Research by eMarketer suggests that […]

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