VM Weekly Roundup #thisweekineverything Welcome to our industry news roundup, where the rubber meets the roadmap. Ad Personalization: Google Will Stop Scanning Your Gmail Messages to Sell Targeted Ads Ad personalization is one of the hottest and most-talked-about digital marketing tactics today, but Google’s latest announcement may signal a much-needed check on marketer enthusiasm towards […]
VM Weekly Roundup #thisweekineverything Welcome to our industry news roundup, where the rubber meets the roadmap. Voice Search: Voice Enabled Speaker Usage to Grow Nearly 130% This Year Fans of voice-enabled tech, take note: 2017 is the year voice-enabled devices are projected to really take off with the average user. Research by eMarketer suggests that […]
VM Weekly Roundup #thisweekineverything Welcome to our industry news roundup, where the rubber meets the roadmap. Marketing Moguls: Online Marketing Influencers to Keep Your Eyes On Forbes rounds up a list of 17 top-level marketing influencers to keep in your sightlines for inspiration and ideas. If you’re marketing nerds like us, you’ll be no stranger […]
VM Weekly Roundup #thisweekineverything Welcome to our industry news roundup, where the rubber meets the roadmap. Digital Advertising: Snap Launches Ad Manager, Touts Auction Buying Instagram and Facebook may have spent the past year trying to eat Snapchat’s lunch with newly added “Story” features and photo filters, but it looks like Snapchat is ready to […]
Ever since the digital marketing overlords at Facebook acquired Instagram, marketers and investors have been watching for any changes to the platform that might make it more friendly to businesses looking to expand their marketing. After all, Facebook’s Business Manager’s reach is dwarfed only by Google in digital advertising, and Instagram is one of the […]
Before we start, don’t panic: we’re going to spare you even the names of the presidential candidates here, so you’re safe to read on with your sanity intact. At this point we’ve all been so bombarded by election coverage, ads, and social media, it’s more pleasant to think of almost anything else. So now that […]
CRM, Sales Integrations, and Beyond Once you’ve mastered the marketing automation basics in piecemeal (outlined in Part 1 on the blog), you’re likely to get the itch to go bigger. Say you’ve developed a healthy customer base; you’re regularly generating leads and conversions; successful digital marketing campaigns are in a solid flow, and your marketing […]
Whether you’re a marketer or just a hands-on business owner, having some tools to help automate your digital marketing efforts can save you precious time on repetitive tasks and keep your efforts focused. Online marketing is a 24/7 game, but we mere humans do apparently need to sleep–and automation software can crunch the numbers you […]
Maintaining a website can be daunting when your business isn’t just online–but because you know online presence is important, you have one anyway. And that’s great news! In 2016, not having a website is a handicap akin to not having a phone number, so keeping that website up and functioning is important. But after putting […]
Every business needs a social media strategy. We’ve noticed a lot of small businesses who haven’t yet tackled social media seem to lean one of two ways: either they feel social media is too frivolous to waste valuable time and resources on, or the prospect of involvement in a 24/7 platform seems too intimidating, like […]