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Why Performance Based Marketing is THE Marketing Choice for Today

By Daniel Frank

Vehicle Media began life 13 years ago – a chicken-scratched plan put together on a dock at Lake Martin. At inception, I knew a couple of things: On my last day of work at a recording studio in 2007, having created hundreds of broadcast radio commercials, my boss asked me, “What is a Pandora?” At […]

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What does the end of third-party cookies mean for marketers and re-targeting?

By Daniel Frank

It’s been in the works for some time.  Firefox and Safari acted on it a while ago.  But for digital marketers – and really eCommerce businesses in general – the big one is finally here, as Google makes good on its promise to phase out third-party cookies in 2022.  With a 70% market share, Google holds […]

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The First Marketing Hire – Who You Gonna Call?

By Daniel Frank

So, you’ve done it.  You’ve started your business.  You’ve got a fantastic product or solution.  You’ve done the research and you know there’s an ideal product-market fit.  You’ve found some backers, or you know, maybe you just sold your car, but you’re ready and you’re looking for the marketer of your dreams to help you […]

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Account-Based Marketing: Actionable Learnings from B2B Sales Secret Weapon

By Daniel Frank

ABM is a hot topic in the world of B2B sales. Done well it can be a go-to-market strategy itself, but it can also be a major time suck. Here we dig into actionable lessons from ABM, that you can apply today, no matter what stage your business is at...

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When To Update Your Browser (Hint: It’s Immediately)

By Julia Watson

Technology moves at the speed of light, it seems. And when you own, run, and maintain a website, it’s important to stay on top of your browser updates. But my website was built recently, not in the stone age. Why do I have to update it?

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Social Media in 2021: Matching the Message with the Medium & Why We Stopped Using Instagram

By Julia Watson

We’ve now reached a decade from the initial launch of Instagram in 2010. Originally the social media platform was a space to post photos (think Facebook without the “is doing” statuses) and two years after Instagram’s release, Facebook bought the 13 person company in 2012 for $1 billion dollars.  Since then, Instagram has exploded— not […]

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Why Rotating Banners are Hurting Your Site’s Conversion Rate

By Julia Watson

Rotating banners, also called carousels or slides, are one of the ways websites provide marketing platforms for clients. It seems great in theory: a clean, aesthetically pleasing approach for customers to see multiple pictures without all the clutter. However, all that glitters is not gold.  Consider this: the average time users spend on a website […]

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Legitimate Products on Virtual Shelves: Here are the Major Takeaways from Amazon’s 2020 Brand Protection Report

By Julia Watson

If the pandemic has proven anything, it’s that we can do pretty much everything digitally. We’ve worked remotely, socialized remotely, and shifted a majority of our purchasing to online platforms. We can even shop for groceries online and get it delivered to our door within hours. A company that’s stayed ahead of this trend is […]

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The Cookie Apocalypse: Apple’s New Privacy Rules and What They Mean for Ad Quality

By Julia Watson

What’s happening: Apple’s new iOS update, 14.5, is tackling privacy concerns in a way American users and businesses haven’t seen before. The new update changes App Tracking Transparency (ATT) and Identifier for Advertisers (IDFA) by giving users the option to opt out of cookie tracking. The choices posed seem straightforward–– users can select “Allow Tracking” […]

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Dive In Now: Why Facebook Ads Are Cheaper than Ever Amidst the Coronavirus Pandemic

By Tracy Andrews

If you haven’t already, now might be the perfect time to dip your toes (or the proverbial toes of your business) into the Facebook and Instagram advertising game. It may sound strange, as we are no doubt in a significant economic downturn amid a world-changing health crisis; but this volatility is why it’s one of […]

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