It’s been in the works for some time. Firefox and Safari acted on it a while ago. But for digital marketers – and really eCommerce businesses in general – the big one is finally here, as Google makes good on its promise to phase out third-party cookies in 2022. With a 70% market share, Google holds […]
So, you’ve done it. You’ve started your business. You’ve got a fantastic product or solution. You’ve done the research and you know there’s an ideal product-market fit. You’ve found some backers, or you know, maybe you just sold your car, but you’re ready and you’re looking for the marketer of your dreams to help you […]
We’ve now reached a decade from the initial launch of Instagram in 2010. Originally the social media platform was a space to post photos (think Facebook without the “is doing” statuses) and two years after Instagram’s release, Facebook bought the 13 person company in 2012 for $1 billion dollars. Since then, Instagram has exploded— not […]
Rotating banners, also called carousels or slides, are one of the ways websites provide marketing platforms for clients. It seems great in theory: a clean, aesthetically pleasing approach for customers to see multiple pictures without all the clutter. However, all that glitters is not gold. Consider this: the average time users spend on a website […]
If the pandemic has proven anything, it’s that we can do pretty much everything digitally. We’ve worked remotely, socialized remotely, and shifted a majority of our purchasing to online platforms. We can even shop for groceries online and get it delivered to our door within hours. A company that’s stayed ahead of this trend is […]
What’s happening: Apple’s new iOS update, 14.5, is tackling privacy concerns in a way American users and businesses haven’t seen before. The new update changes App Tracking Transparency (ATT) and Identifier for Advertisers (IDFA) by giving users the option to opt out of cookie tracking. The choices posed seem straightforward–– users can select “Allow Tracking” […]
If you haven’t already, now might be the perfect time to dip your toes (or the proverbial toes of your business) into the Facebook and Instagram advertising game. It may sound strange, as we are no doubt in a significant economic downturn amid a world-changing health crisis; but this volatility is why it’s one of […]
Since the advent of the Americans with Disabilities Act in 1990, there have been several technological innovations to help improve the lives of those living with disabilities. But just as technology has evolved over the years, so too has this essential piece of legislation – requiring websites to be easily accessible to everyone. However, the ADA doesn’t clearly state […]